With a black and white minimalist design, this layout lets the numbers speak.ĭesigners will usually use double page design to mark the beginning of an article in a magazine, for example. So, buckle up, you’re about to get inspired!įor the first magazine double page spread example below, you’ll see a creative manner to present an, otherwise boring, table of contents. The Internet is packed with them and you can find inspiration everywhere. There are plenty of double page spread examples to draw inspiration from.
Don’t forget about readability for aesthetic reasons.Use the same fonts, color tones on both pages.Pay attention to kerning (the adjustment of space between two unique letters).So, I’ve asked Cristina, one of our designer colleagues, to kindly share some of her best-kept secret tips. Even though a double page design is meant to break the monotony of a publication, it also has to be in perfect harmony with the rest of the editorial layout. The whole image (meaning both pages) has to be unitary and suggestive. If you somehow landed here thinking, ok but more precisely, what is a double page spread?Ī simple definition of a double-page spread states that it represents two pages treated as one in a publication, with images or text extending across the binding. You can always add new elements, use new techniques, and create something fresh. Something that doesn’t go out of fashion. This type of editorial design was always a classic. Here is where good old “double-page layout” or “double-page spread design” comes into the spotlight. Because you can always add your personal touch and make it a brand. And gaining your audience’s attention is not exactly a stroll in the park these days, but if there is something that I have learned is that going back to basics never gets old-fashioned. The “ less is more” rule might not be applied as a general rule here with so many options to choose from regarding editorial design. The process of creating a magazine, for instance, can be an overwhelming one with so many details to take into account and when it comes to the editorial design one can feel a bit lost since there is so much that can be done. In a sea of publications is hard to stand out from the rest and bring something new to the table. Standing out from the restīut keeping readers entertained is quite hard, especially in the digital space.ĭesigning magazines, catalogs, newspapers, books, and so on has become rather challenging since technology is changing at such a fast pace. After all, what publishers want is to keep readers entertained while consuming their content because as we all know, a happy reader is a returning reader. Therefore, editorial design is closely linked to a brand’s ethos and is a huge part of the success or unsuccess of a publication since a clear communication and storytelling is based on rigorous applications of grid layouts and visual elements.
All this to create a unity in transmitting content to readers, this is why during this process, you need to follow certain guidelines and rules. So let’s see what exactly is editorial design.Įditorial design encompasses quite a few elements, from smart compositions, creative typography to editorial layout and suggestive imagery. If you’re new to the publishing world or just never put a name to what you were already doing, you might ask yourself what is editorial design? If you publish content regularly, try to maintain a creative unity across all your content and have a strategy to share this content with your readers then you’re already practicing editorial design.
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